PrA4ferenzmessung Industriellen Verhandlungen Business Business Marketing PDF 7f3a48393

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Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF




by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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[Pub.70uqj] Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF | by Uta Herbst


Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) by by Uta Herbst

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Effective Strategy Implementation Conceptualizing Capabilities PDF C6768eb9a

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Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) PDF




by Adele J. Huber : Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)

ISBN : #3834927686 | Date : 2011-07-29

Description :

PDF-82796 | the strategies’ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm’s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm’s performance…. Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)


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[Pub.87Ien] Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) PDF | by Adele J. Huber


Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) by by Adele J. Huber

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Integration Innovation Society Business Services PDF 85070a921

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Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) PDF




: Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754652 | Date : 2007-10-12

Description :

PDF-5586b | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) by

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Webs Influence Psychology Online Persuasion PDF 938ccd1e1

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Webs of Influence: The Psychology of Online Persuasion (2nd Edition) (2nd Edition) PDF




by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion (2nd Edition) (2nd Edition)

ISBN : #1292134607 | Date : 2017-03-19

Description :

PDF-9a72c | With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.   In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations b… Webs of Influence: The Psychology of Online Persuasion (2nd Edition) (2nd Edition)


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Breakthrough Marketing Plans Wasting Driving PDF 9520536f8

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth PDF




by T. Calkins : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

ISBN : #0230340334 | Date : 2012-12-21

Description :

PDF-31555 | Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create market… Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth


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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by by T. Calkins

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Marketing Ageing Consumer Building Age Friendly PDF 52dd61112

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business PDF




by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by by D. Stroud

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Face2Face Facebook Twitter Customer Connections PDF E6a0e48f9

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Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections PDF




by David Lee King : Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

ISBN : #0910965994 | Date : 2012-08-01

Description :

PDF-9ed1f | Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting my… Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections


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Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections by by David Lee King

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Content Trap Strategists Digital Change PDF 08f8e108d

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The Content Trap: A Strategist’s Guide to Digital Change PDF




by Bharat Anand : The Content Trap: A Strategist’s Guide to Digital Change

ISBN : #0812995384 | Date : 2016-10-18

Description :

PDF-e9394 | “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: g… The Content Trap: A Strategist’s Guide to Digital Change


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The Content Trap: A Strategist’s Guide to Digital Change by by Bharat Anand

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Mobile Commerce Technology Theory Applications PDF E94483385

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Mobile Commerce: Technology, Theory and Applications PDF




: Mobile Commerce: Technology, Theory and Applications

ISBN : #1931777829 | Date : 2003-09

Description :

PDF-d16df | M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective o… Mobile Commerce: Technology, Theory and Applications


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Wettbewerbsvorteile KonsumgBCterhersteller Systemangebote Strategischen Unternehmensentwicklung PDF 7c407b04e

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Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) PDF




by Heide Wilsdorf-Köhler : Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #3824477947 | Date : 2003-01-30

Description :

PDF-280e4 | Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind. … Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) by by Heide Wilsdorf-Köhler

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Wirtschaftsethische Aspekte Franchisings Erfolgreiche Dilemmastrukturen PDF 061219711

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Wirtschaftsethische Aspekte des Franchisings: Die erfolgreiche Überwindung von Dilemmastrukturen (German Edition) PDF




by Gerd Garmaier : Wirtschaftsethische Aspekte des Franchisings: Die erfolgreiche Überwindung von Dilemmastrukturen (German Edition)

ISBN : #3834920878 | Date : 2010-01-27

Description :

PDF-09aa5 | Gerd Garmaier analysiert die komplexen Netzwerke des Franchisings und zeigt, dass nicht nur für die direkt Beteiligten Effizienzvorteile entstehen, sondern auch für Konsumenten, auf dem Arbeitsmarkt und im Business-to-Business-Bereich…. Wirtschaftsethische Aspekte des Franchisings: Die erfolgreiche Überwindung von Dilemmastrukturen (German Edition)


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[Pub.87ECr] Wirtschaftsethische Aspekte des Franchisings: Die erfolgreiche Überwindung von Dilemmastrukturen (German Edition) PDF | by Gerd Garmaier


Wirtschaftsethische Aspekte des Franchisings: Die erfolgreiche Überwindung von Dilemmastrukturen (German Edition) by by Gerd Garmaier

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Multi Franchise Konzepte Automobileinzelhandel Entwicklungen Absatzkanalpolitik Automobilhersteller PDF 6a5d20360

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Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition) PDF




by Mike Hoffmeister : Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition)

ISBN : #3824466953 | Date : 2012-07-14

Description :

PDF-a2356 | Ausgehend von den primär marken- bzw. herstellerexklusiven Vertriebsorganisationen analysiert der Autor die Entwicklung von Multi-Franchise-Konzepten im Automobileinzelhandel und deren Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller…. Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition)


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[Pub.75IOa] Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition) PDF | by Mike Hoffmeister


Multi-Franchise-Konzepte im Automobileinzelhandel: Entwicklungen und Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller (Forum Marketing) (German Edition) by by Mike Hoffmeister

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Poor Richards Branding Yourself Online PDF 3527749cd

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Poor Richard’s Branding Yourself Online PDF




by Bob Baker : Poor Richard’s Branding Yourself Online

ISBN : #1930082142 | Date : 2001-01

Description :

PDF-7cbf2 | When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don’t connect with logos, theme songs, or mission statements. They connect with people. And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That… Poor Richard’s Branding Yourself Online


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[Pub.19NTO] Poor Richard’s Branding Yourself Online PDF | by Bob Baker


Poor Richard’s Branding Yourself Online by by Bob Baker

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Ultimate Guide Strategic Marketing Developing PDF 46ca5ffb4

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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans PDF




by Robert J. Hamper : The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

ISBN : #0071809090 | Date : 2013-09-04

Description :

PDF-6edad | THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step… The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans


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[Pub.13Tof] The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans PDF | by Robert J. Hamper


The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans by by Robert J. Hamper

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Practical Text Analytics Interpreting Unstructured PDF F8968cdc1

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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) PDF




by Steven Struhl : Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

ISBN : #0749474017 | Date : 2015-07-28

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PDF-dd297 | Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, poi… Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)


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[Pub.61RIH] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) PDF | by Steven Struhl


Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by by Steven Struhl

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