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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development PDF




by A. Coskun Samli : International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

ISBN : #1461451248 | Date : 2012-11-27

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PDF-426fa | Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern internation… International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development


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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by by A. Coskun Samli

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