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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges PDF




by R. Boire : Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

ISBN : #1137406178 | Date : 2014-10-30

Description :

PDF-207c8 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes…. Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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[Pub.03rtr] Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges PDF | by R. Boire


Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges by by R. Boire

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Commerce Web Technologies International Proceedings PDF 8f2bf2ddc

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E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540408088 | Date : 2003-09-29

Description :

PDF-22f49 | This book constitutes the refereed proceedings of the 4th International Conference on E-Commerce 2003, held in Prague, Czech Republic in September 2003. The 42 revised full papers presented together with an invited paper and a position paper were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on auctions, security, agents and search, ebXML, mod… E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)


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E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science) by

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Internet Auctions Dummies Greg Holden PDF Ddbbbdd5d

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Internet Auctions For Dummies? PDF




by Greg Holden : Internet Auctions For Dummies?

ISBN : #0764505785 | Date : 1999-07-23

Description :

PDF-4a2e0 | Online Auctions Internet Directory Inside! Discover How to Get the Best Possible Deal — and Protect Your Privacy! From baseball cards and Beanie Babies to Fiesta Ware and folk art, Internet auctions are the easiest way to buy and sell collectibles (or anything else) at a great price. But with today’s proliferation of sites and auction types, where do you begin? Internet Auctions For Dummies® c… Internet Auctions For Dummies?


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[Pub.54SiD] Internet Auctions For Dummies? PDF | by Greg Holden


Internet Auctions For Dummies? by by Greg Holden

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Global Marketing Strategy McGraw Hill PDF C872f8d1e

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Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF




by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

Description :

PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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[Pub.82Ncd] Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF | by Susan P. Douglas


Global Marketing Strategy (McGraw-Hill Series in Marketing) by by Susan P. Douglas

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Likeable Social Media Revised Expanded PDF 43c72985a

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo) PDF




by Dave Kerpen : Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo)

ISBN : #0071836322 | Date : 2015-03-19

Description :

PDF-0c282 | The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social M… Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, … and More (Marketing/Sales/Adv & Promo)


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Commerce Web Technologies International Aix En Provence PDF 3cee7a039

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E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441379 | Date : 2002-10-03

Description :

PDF-b6cff | The Third International Conference on E-commerce and Web Technology (EC-Web 2002) was held in conjunction with the DEXA 02 in Aix-en-Provence, France. This conference, first held in Greenwich, United Kingdom in 2000, is now in its third year and is very well established. As in the two previous years, it served as a forum bringing together researchers from academia and commercial developers from in… E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)


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Compressing Product Development Cycle Marketplace PDF 50cc06856

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Compressing the Product Development Cycle: From Research to Marketplace PDF




by Bernard N. Slade : Compressing the Product Development Cycle: From Research to Marketplace

ISBN : #0814450067 | Date : 1992-11

Description :

PDF-2f10a | Written in non-technical language, this text analyzes the principle reasons for America’s long development cycles, explores the factors that drive the product cycle, and proposes practical steps to shorten the product’s path to market…. Compressing the Product Development Cycle: From Research to Marketplace


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[Pub.03EMc] Compressing the Product Development Cycle: From Research to Marketplace PDF | by Bernard N. Slade


Compressing the Product Development Cycle: From Research to Marketplace by by Bernard N. Slade

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Growth Gears Market Based Framework Business PDF Ba2e6acd2

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The Growth Gears: Using A Market-Based Framework To Drive Business Success PDF




by Art Saxby : The Growth Gears: Using A Market-Based Framework To Drive Business Success

ISBN : #1599325896 | Date : 2016-02-18

Description :

PDF-158d1 | WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING?Are you running a highly successful company that just doesn’t seem to be growing?You may be so operationally focused that you’ve ignored one of the most importantaspects of an expanding business―working from a market-based perspective. In TheGrowth Gears, Art Saxby and Pete Hayes share their linear method of transforminginto a … The Growth Gears: Using A Market-Based Framework To Drive Business Success


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The Growth Gears: Using A Market-Based Framework To Drive Business Success by by Art Saxby

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Quality Based Content Delivery Over Internet PDF 3527749cd

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Quality-Based Content Delivery over the Internet PDF




by Xiang Li : Quality-Based Content Delivery over the Internet

ISBN : #3642191452 | Date : 2011-12-14

Description :

PDF-605c5 | “Quality-Based Content Delivery over the Internet” mainly discusses the methodology of doing quality-based content delivery in an Internet environment. Because the network is becoming intelligent and active, more and more researchers are talking about achieving personalization and customization in Internet content delivery. As researchers are aware, by introducing intelligence into a web intermedi… Quality-Based Content Delivery over the Internet


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Quality-Based Content Delivery over the Internet by by Xiang Li

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Sharing Our Lives Online Exposure PDF A51d29af2

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Customer Relationship Management Financial Industry PDF 9b1294e7f

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Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals) PDF




by Federico Rajola : Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals)

ISBN : #3642355536 | Date : 2013-05-04

Description :

PDF-7277d | An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration.  Increased exchange of knowledge between customers and the amoun… Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals)


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[Pub.15Abh] Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals) PDF | by Federico Rajola


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Harry Potter Global Business Phenomenon PDF 3150dd356

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Harry Potter: The Story of a Global Business Phenomenon PDF




by S. Gunelius : Harry Potter: The Story of a Global Business Phenomenon

ISBN : #023020323X | Date : 2008-06-03

Description :

PDF-5462d | The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been…. Harry Potter: The Story of a Global Business Phenomenon


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Harry Potter: The Story of a Global Business Phenomenon by by S. Gunelius

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Social Media Integrated Marketing Communication PDF 4557d48c4

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Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF




by Jeanne M. Persuit : Social Media and Integrated Marketing Communication: A Rhetorical Approach

ISBN : #1498516165 | Date : 2015-03-27

Description :

PDF-d061b | Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of C… Social Media and Integrated Marketing Communication: A Rhetorical Approach


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Social Media and Integrated Marketing Communication: A Rhetorical Approach by by Jeanne M. Persuit

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by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

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PDF-85846 | Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics…. Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan


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by Steve Holzner : Facebook Marketing: Leverage Social Media to Grow Your Business

ISBN : #0789738023 | Date : 2008-09-07

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