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by IGI Global : Business Innovations in Modern Organizations

ISBN : #1466618477 | Date : 2012-07-30

Description :

PDF-d785a | The successful creation and implementation of organizational research is vital to an organization’s success and productivity. The Business Innovations in Modern Organizations book bundle is a critical set of reference books that explores the technological innovations revolutionizing financial transactions, management infrastructure, and knowledge workers in the modern company. This comprehensive … Business Innovations in Modern Organizations


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Challenges Expanding Commerce Business Government PDF 1307f83bb

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: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)

ISBN : #1441939520 | Date : 2010-12-08

Description :

PDF-14489 | 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over … Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)


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Whuffie Factor Social Networks Business PDF 1841480eb

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The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF




by Tara Hunt : The Whuffie Factor: Using the Power of Social Networks to Build Your Business

ISBN : #0307409503 | Date : 2009-04-21

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PDF-78ee2 | The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, b… The Whuffie Factor: Using the Power of Social Networks to Build Your Business


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Brand Glossary Interbrand PDF 34300eba2

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The Brand Glossary PDF




by Interbrand : The Brand Glossary

ISBN : #1403998094 | Date : 2006-09-19

Description :

PDF-dbb50 | Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands…. The Brand Glossary


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Crisp Business Research Fifty Minute Books PDF Fb29eef0b

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Crisp: Business Research (Crisp Fifty-Minute Books) PDF




by Rick Farr : Crisp: Business Research (Crisp Fifty-Minute Books)

ISBN : #1560522496 | Date : 1994-03-30

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PDF-43260 | Focuses on primary research, and developing skills needed to find answers to business questions…. Crisp: Business Research (Crisp Fifty-Minute Books)


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[Pub.17biH] Crisp: Business Research (Crisp Fifty-Minute Books) PDF | by Rick Farr


Crisp: Business Research (Crisp Fifty-Minute Books) by by Rick Farr

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Hummer Mini Navigating Contradictions Landscape PDF 34bedbc34

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by Robyn Waters : The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

ISBN : #1591841364 | Date : 2006-10-05

Description :

PDF-fa105 | From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy  Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gou… The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape


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Conversation Manager Consumer Traditional Advertiser PDF 87dbdebcd

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by Steven Van Belleghem : The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

ISBN : #0749466596 | Date : 2012-06-15

Description :

PDF-4027c | The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers.  In order for marketers to become effective conversation managers, it’s essential for them… The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser


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Marktorientierte Unternehmensplanung EinfBChrung Essentials German PDF 8947cfb21

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Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition) PDF




by Dirk Lippold : Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition)

ISBN : #3658099615 | Date : 2015-05-29

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PDF-b27d8 | Dirk Lippold schildert die grundlegenden Faktoren, die bei einer marktorientierten Unternehmensplanung eine Rolle spielen. Das Essential beleuchtet die verschiedenen unternehmensinternen und -externen Einflussfaktoren und stellt sie im Rahmen von marktorientierten Analyse-Methoden in einen Wirkungszusammenhang. Darüber hinaus werden im Kontext des Planungsprozesses die Beziehungen zwischen Analys… Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition)


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Social Media Strategy Advertising Revolution PDF D831e199c

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution PDF




by Keith A. Quesenberry : Social Media Strategy: Marketing and Advertising in the Consumer Revolution

ISBN : #1442251530 | Date : 2015-10-26

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PDF-c8eac | Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape… Social Media Strategy: Marketing and Advertising in the Consumer Revolution


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[Pub.12EkO] Social Media Strategy: Marketing and Advertising in the Consumer Revolution PDF | by Keith A. Quesenberry


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Integrated Communications Postmodern Philip Kitchen PDF 6fe526508

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by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

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PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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Integrated Communications in the Postmodern Era by by Philip J. Kitchen

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Hyper Social Organization Eclipse Competition Leveraging PDF Ff9d4316e

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The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media PDF




by Francois Gossieaux : The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

ISBN : #0071714022 | Date : 2010-07-12

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PDF-9e8c3 | BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. “A thought-provoking read and a comprehensive introduction to today’s business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended.” –Choice magazine “If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Franco… The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media


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Web Content RX Webmasters Business PDF 108105f19

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by Wayne English : Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People

ISBN : #1601630689 | Date : 2009-06-01

Description :

PDF-6d832 | Web Content Rx is a hands-on primer that shows anyoneeven technical noviceshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webma… Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People


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Shopper Economy Marketplace Behavior Currency PDF Aa7d56952

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by Liz Crawford : The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

ISBN : #0071787178 | Date : 2012-04-10

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PDF-c7bf7 | GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content–price comparisons, reviews, and even online inventory data–and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers’ attention is soaring, and The … The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency


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ISBN : #1137526785 | Date : 2015-10-21

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ISBN : #0444636854 | Date : 2016-01-28

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